Yesterday Apple introduced iPhone OS 4.0. Once the subject of endless speculation and rumors, mountain now know more recent summer OS version will have multi-tasking, new opportunities for revenue for developers, and better support of the company, to name only a few new offerings. What caught my attention to the presentation of Apple, however, was not the naivety or the originality of the new features. What surprised me isn't that had seen almost all of them before in point 2.1 Android.
Last year I wrote an article that explores the nature of the rivalries among the big three: Google, Microsoft and Apple.En that article postulates smartphones, the development of Chrome, and titanic efforts Google enters the enterprise in the cloud and with not only obsolete advertising presence of Microsoft in these spaces, but rose to Google the old role of Microsoft as Apple's arch nemesis.
Change and nine more months later in the year 2010, has never been more evident that Apple is out to kill Google, which continues merrily along in the enviable position of legitimately threaten expansion of Apple's most lucrative business: the iPhone.Ves is a cold day in hell when Apple deigns to play the "me too" game with another company. With iPod and more recently the iPad, Apple evokes a mass market, prepared from the thin air and leaves of companies like Microsoft and HP scrambling communicate daily with the Zune and slate, respectively.
While the iPhone has taken a similar course since its 2007 introduction (everyone has now an app store, after all), iPhone OS 4.0 added that virtually every Android feature currently exercises as an advantage and little more. It is the rather rare for a company that regularly contests to other companies that are struggling to provide innovation that Apple has apparently exhibited at each step. To support this hypothesis, the following table describes the new features described by Apple yesterday OS 4, presenting as well as the status of those functions in the ecosystem of Android.
Based on the test suite, suggest that it is difficult to ignore the suspicion that OS 4 is little more than a "me too" update and a check against Android.Diving even more in the post-presentation of the Q & A session, we see several responses of job offers, and other employees of Apple that implicitly target Google. For example, the fate of task management, Jobs said that any company that makes users perform various tasks with a task manager already has unsuccessful. guess what uses Android?
Then, on the subject of advertising, Jobs was driving us clearly that Google flew in and bought AdMob as Apple was trying the Corte.Apple mobile advertising company was forced to buy the much smaller Quattro Wireless instead.Jobs also defended against a request for applications without signing by obtusely citing a porn app for Android, instead of the many amazing applications that have been made possible by the open development environment.
Although the iPhone has lorded over the Earth for nearly three years as the King of the sales of smartphone, Android has grown from a courageous upstart to a serious concern for Apple.In fact, as of February 2010, Android more than doubled its market share at 9% within just three months, and still aumentando.Este incredible growth mainly comes to Windows Mobile expense and webOS, but is also one of the few times that the iPhone not has been gaining ground; the iPhone really fell 0.1% in the same period of time.
Another study by ChangeWave in December showed that future smartphone buyers considering Android to your next buying more of what has tripled to 21% in the course of four months. satisfaction of the customer, too, reached a record of 72%, only five per cent less in the iPhone.Se is a serious violation of mindshare for Apple, once found only in these areas.
Finally, Android is a cultural threat to Apple, as too attracts affluent, experienced Internet users who are more likely to pay for updates frecuentes.Esto makes that Android, one of the concerns in a way Palm and Microsoft are not, even if it is also flush with cash.
Lock Apple customers, prestige, and income from Google, it is no surprise that Apple is cracked and played follow the leader with iPhone OS 4.0. was que.Android is a threat to Cupertino no longer it has the luxury of ignoring.
[via Icrontic]
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